In a quiet town far from the rush of London or Birmingham, there was a small printing shop run by a man called Tariq. His machines were ready, his ideas were strong, but there were no orders. The phone didn’t ring, and walk-ins were rare. He began to wonder if it was time to close the shop.
But before giving up, he gave himself two months to turn
things around.
Month One: Laying the Foundation
Tariq knew local customers were not enough. He wanted orders
from bigger cities. So he started with a plan.
Step 1 – Build a Proper Website
He created a new website with clear services, simple design, and a contact
form. He made sure his printing offers—flyers, business cards, posters—were
easy to order online.
Step 2 – Focus on SEO for Big Cities
Instead of adding “printing shop near me”, he used phrases like “cheap printing
London”, “business card printing Birmingham”, and added location pages for each
major city. His goal was not to rank in his small town—but in big cities where
demand was higher.
Step 3 – Google My Business for Every City
He opened GMB listings not just for his actual shop, but also for virtual
locations using business centres in London, Manchester, and Birmingham. Each
listing pointed to his website.
Step 4 – Add Content Weekly
He posted blog articles like “Top Printing Trends in London” or “Why Birmingham
Start-ups Need Quality Flyers”. These helped him get found in organic search.
Month Two: Clicks Without Conversions
After one month, his hard work paid off. He started getting
clicks from big cities. Visitors browsed the site—but no one was placing
orders.
He felt stuck again. More traffic, but still no sales.
Step 5 – Hire a Digital Marketing Expert
Tariq hired a small digital company to help him. They did a full website review
and ran some test campaigns. The result? They found the problem: people didn’t
trust the brand. The site looked new, there were no reviews, no ratings, no
social proof. Buyers in London were used to established brands—they were not
going to spend money with a shop they had never heard of.
Step 6 – Build Trust and Reputation
The agency helped him collect reviews from past clients. They added review
badges and trust marks on the homepage. They also helped him list his site on
trusted directories and get a few small blogs to mention his brand.
He also added a live chat and clear refund policy. Slowly,
orders started coming in.
Step 7 – Use Engagement and Discounts
To keep momentum, he launched a “first-time customer” discount for London
orders. He also ran a giveaway on social media: “Win 500 free business cards”.
This boosted his reach and helped him get more followers, comments and shares.
These badges of engagement made the brand look more active and real.
Orders doubled the next month.
Final Note
If you think customers will come to you without marketing, it means you are not
really running a business. Even the best service needs to be seen, trusted, and
chosen. Without strategy, there is no success. Without visibility, there are no
orders. This is not just about having a website. It’s about reaching the right
people, in the right places, with the right message—and earning their trust.
That’s what turned Tariq’s small shop into a growing name in
big cities.